Faculty of Journalism and Mass Communication

Today’s world journalism is changing at lightning speed, and the same can be said for advertising, public relations, visual communications and mass communications studies. In other words, all of the majors in our school. 

The spectrum of opportunities to tell stories with words, photos and video is exploding and with us you’ll explore online news media, digital publishing, social media, micro aiming and viral communication in our classes and in future careers.

Also Somalia’s journalism is at a level of oppression since but still lacks education of ethics and laws journalism contributes to that as they can’t challenge. This course will help you understand journalism in the aspect of Somalia and in the region.

The chosen degrees in this course are designed to provide practical oriented and research based where we analyze the current situations of the media industry in Somalia, the region and how big media corporations.

Bachelor of Digital Media Production (Hons)

This course is designed to enable you to develop the creative and technical skills needed to work with industry-standard technologies and current emerging platforms in disciplines such as film, animation, interactive media, gaming, mobile applications, web-based media, social media, virtual reality and cross-media.

Why us?

As there are many stories to tell in our country, our students in this program will have the chance to focus on documentary and film media production.  This emphasis on authenticity based visual storytelling teaches students to capture events the first time, because there are no second takes in real life. Whether you are filming short films or filming documentary, our program formulates students to work in a self-motivated, ever-changing world that requires technical skill and lightning fast reflexes.

We will train and provide the latest knowledge in order for them to provide us stories that need to be told to the societies. 

Why This Program

As Digital Media Production is one of its own throughout the country, our students have the opportunity to learn and absorb developing technologies, such as VR and 360 video production. These tackles, collectively with a theoretical background in visual storytelling, students get ready for work in industries ranging from film and television, sports media, local production studios and innovative jobs associated with streaming video and on-line productions.

Documentary work teaches students to look beyond the surface, finding powerful stories of that can share both knowledge and moments in good or bad situations. Technology and computer graphics will not ever restore the power of real people telling real stories. 

Career Prospects

Some of the areas where you can work or even introduce to the country which provides a solid idea of what was missing and what potential careers a Digital Media degree can offer. Some options are more directly associated with specific areas of Digital Media than others.

 

Some of those areas include: Creative Consultant, Digital Media Specialist, Entrepreneur, Exhibit Designer, Film Effects Developer, Interior Designer, Visual Arts Consultant, Software Designer, Multimedia Consultant, Product Designer and many more.

Course Structure 

Digital production media is designed to give the latest knowledge and tools to use while produced world standard production whether its television, social media or even documentary and we want our students to be getting off campus and into the community, documentary work connects students to educators, young people, vulnerable ones in the society and politicians.

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Duration

Full time 3 years

Part-time or 1yr for placement 4 years

Internship

3 yrs program

for a 3 months internship.

Bachelor of Advertising and Digital Marketing Communication (Hons)

Our advertising and digital marketing communications degree is designed to develop your ability to identify trends, understand consumer behavior and create attention-grabbing campaigns.

Modules on customer insight, brand management and social media focus on real knowledge while briefs from the Institute

Why us?

Our Advertising and Digital Marketing Communication will be introduced to a wide range of technologies and techniques, providing you with an overview of the digital technology landscape and strategic marketing principles of today. You will have the opportunity to use these skills in real-world projects, building a portfolio of practical digital outputs for your CV, through placement and live agency projects.

The technical skills you build are globally applicable and in high demand, the modules you study address strategic and theoretical issues that draw on international case studies.

 

Why This Program

As this course is new to Somalia, it will prepare you to create and work in digital businesses and job roles requiring expertise in digital media for marketing communications, including digital planner, social media lead, digital content manager, Social media marketing manager, SEO account manager, digital content director, and other relevant communications roles.

As you graduate from this program, you’ll have the knowledge to understand and critical thinking aspects of existing practice and be innovative, strategic, and creative in your own practice.

Career Prospects

This course will give you all the skills you need to get ahead in this thriving sector and the work placement will allow you to make contacts and build relationships with those already working in the industry.

And students have the chance to enter an industry that is not widely used, the latest digital media and just that shows you the chance of your employability.

Course Structure 

This course curriculum is designed in practical and research based areas where our student can apply what they studied in an environment where digital business or very little innovation existed.

As the course is new, our students have a chance to intern, or study abroad where they get updated to date knowledge about marketing in the digital world or placement year where they do internship and study abroad at the same time.

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Duration

Full time 3 years

Part-time or 1yr for placement 4 years

Internship

3 yrs program

for a 3 months internship.

Bachelor of Communication in Public Relation (Hons)

Public relations practitioners work on developing beneficial relationships with clients, media, government, consumers and other stakeholders.

This programme provides students with professional skills and knowledge, including skills in professional writing techniques, crisis and issues management, media and stakeholder relations, campaign planning, strategy and research, with an emphasis on problem-solving, creativity, and project and relationship management.

Why This Program

Our Public Relations program teaches you how to successfully build and maintain relationships with key audiences and create strategic programs — skills that are integral to any organization’s success.

You’ll be able to specialize in public relations, as well as gain technical knowledge across everything from presenting to production.

Career Prospects

There are many opportunities for graduates of this program and some of those job opportunities include: 

  • Corporate communications specialist 
  • Strategic social media adviser
  • Corporate communications specialist
  • Community relations coordinator
  • Media relations specialist
  • Political media adviser
  • Special events coordinator
  • Publicity officer
  • Lobbyist/advocate
  • Advertising account executive

Course Structure 

The University aims and designed the curriculum of this course in a way to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. 

You’ll learn from academics that are active in their field, ensuring you gain the professional skills to conduct strategic and tactical communication research, planning and evaluation. Boost your industry experience through sought-after internships or gain a global perspective of public relations with an international study experience.

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Duration

Full time 3 years

Part-time or 1yr for placement 4 years

Internship

3 yrs program

for a 3 months internship.

Bachelor of Broadcasting & Journalism (Hons)

Broadcasting and journalism demands a combined set of skills and knowledge both in print and broadcasting industries.

The television, radio and new media industries continue to evolve in exciting ways.

As the news business moves more rapidly from printed newspapers to electronic news, the demand for graduates equipped for the industries of broadcasting and journalism will only grow, especially in areas that include politics, investigative journalism, talk shows, science and technology, entertainment and sports. 

You’ll also learn about a range of broadcasting texts and genres, as well as politics, media law, media users and ethics.

Why us

This 3-year undergraduate degree offers candidates who wish to build their career in the field of Broadcasting and Journalism with a combined set of skills and knowledge both in print and broadcasting industries.

You will also have the opportunity to gain valuable industry-based work experience, which will give you an insight into the employment opportunities within the sector.

Why This Program

If you are looking for a journalism degree that combines studying traditional formats alongside rapidly developing contemporary media, our school of academics offers you the opportunity to train in a variety of journalistic forms, including video, radio and digital journalism. You will develop your communication skills, learn creative techniques and enhance your technical abilities in preparation for a career in this area.

You will learn the basis of sound reporting, experiment with new formats and have an opportunity to learn on work experience.

Career Prospects

After successful completion for this programme students will be able to work in different channels in the media industry including new channels, newspapers, publishing houses, television, radio, and internet and earn healthy remuneration.

Course Structure 

The worlds of radio, TV, social media and digital technologies are exciting, stimulating and demanding. This broadcast and digital journalism degree is designed to equip you with the knowledge and experience to apply your skills and understanding of broadcast and online journalism in practical, real-life scenarios.

You will gain both academic and professional broadcasting skills including:

 

  • research writing
  • presentation and production
  • newsgathering
  • documentary production
  • broadcasting news
  • live magazine programming
  • evaluating broadcast policy
  • Journalistic law.

During your studies, you will face new and challenging ways of telling stories and reporting events. This reporting could span a range of formats and settings, providing additional context to this interesting area of work. 

h

Duration

Full time 3 years

Part-time or 1yr for placement 4 years

Internship

3 yrs program

for a 3 months internship.